
Slades Estate Agents in Southbourne was opened in 2000 by partner Jason Hallowes and was quickly established as the area’s market-leading office, now consistently selling more homes than any other agent within Southbourne and the surrounding areas.
Southbourne is a suburb of Bournemouth, a popular beachside holiday destination which in recent times has become a hub for high tec and service based industries with a large and thriving university.
Set on Bournemouth’s cliff tops Southbourne offers easy access to the area’s award-winning golden sandy bathing beaches and has become an increasingly popular location both with holiday home owners and permanent residents alike. There is a great community spirit and a diverse demographic, the area offering something for everybody, including well regarded schools, stunning scenery, wide open spaces and a thriving high street at Southbourne Grove.
Affectionately named “The Grove” by locals the high street offers good transport links to Bournemouth and Christchurch town centres and has an abundance of coffee shops, cafes, bars, shopping facilities and independent boutique shops. Having boomed in recent years and still growing the high street has really put Southbourne on the map, including Kirstie and Phil’s, with Southbourne having now featured twice in the popular TV programme Location, Location, Location.
Our core areas are Southbourne, Boscombe, Boscombe Manor, Boscombe East, Pokesdown, Hengistbury Head, Wick, Tuckton, Iford, Springbourne and Queens Park.
Property values in Southbourne vary considerably because the area offers such a diverse range of homes. At one end of the market there are smaller and retirement apartments, while larger family homes, prestigious apartments and properties in sought-after coastal locations can command significantly higher prices.
Location within Southbourne can make a substantial difference. Properties close to the seafront, Southbourne Grove, popular schools or particularly desirable roads such as Clowes Avenue, Rolls Drive and Southbourne Overcliff Drive can attract a premium.
The value of an individual property will ultimately depend on factors including its precise location, size, condition, outside space, parking, presentation and the level of buyer demand at the time it is marketed. For this reason, an up-to-date local valuation is considerably more useful than relying solely on an area-wide average price.
The Southbourne property market changes throughout the year, and conditions can sometimes alter surprisingly quickly. Mortgage rates and the wider economy have an influence, but so too can political announcements, seasonal trends, the number of competing properties available and even very local factors affecting particular types of home or price ranges.
Whatever the wider market conditions, correctly priced and well-presented properties in Southbourne continue to attract buyers. When buyers have a greater choice of homes available, realistic initial pricing becomes particularly important, as buyers are able to compare competing properties very easily.
Rather than describing the market simply as either ‘good’ or ‘bad’, we look closely at current buyer activity, competing properties, recent sales and demand for the particular type of property being sold.
For the latest assessment of local and wider market conditions, you can also read our monthly Slades property market updates, where we look at the most recent trends affecting buyers and sellers.
There is no single timescale that applies to every property. How quickly a home sells will depend on several factors, particularly the type and location of the property, its asking price, presentation, quality of marketing and the number of competing homes available at the time.
A well-presented property launched at a realistic price will normally give itself the best opportunity of generating strong interest during the important first few weeks of marketing.
Different parts of the market can also move at different speeds. Family houses may, for example, experience very different demand from one- or two-bedroom apartments at the same point in time. This is why local market knowledge and an understanding of current buyer behaviour are important when deciding how a property should be launched.
Demand varies according to market conditions, but Southbourne consistently attracts buyers looking for a broad range of homes.
Family houses are particularly sought after, especially those within convenient reach of popular schools such as St Katharine’s and Stourfield. Homes within walking distance of Southbourne Grove are also popular, as are properties close to the beach and coastline.
There is also regular demand for apartments, coastal homes and properties suited to downsizers, particularly where they offer features such as outside space, parking, attractive views or easy access to local shops and amenities.
The strongest areas of demand can change throughout the year, so our monthly property market updates provide a more current view of which parts of the Southbourne market are attracting the greatest buyer interest.
One of Southbourne’s (now often referred to as ‘Sobo’) strengths is the variety of locations and lifestyles available within a relatively compact area.
Some buyers prioritise being within walking distance of the independent shops, cafés and restaurants around Southbourne Grove, while others particularly want to be close to the beach and clifftop. Families may concentrate their search around particular schools, while areas such as Wick appeal to buyers looking for a quieter setting while remaining close to Southbourne, Christchurch and Hengistbury Head.
There isn’t one part of Southbourne that is right for everybody, which is why understanding what matters most to an individual buyer is such an important part of finding the right property.
Southbourne is particularly popular with families because of its choice of schools and the range of amenities available locally. Schools including St Katharine’s, Stourfield Infant Academy, Pokesdown, St James’ and St Peter’s are among those considered by families moving into Southbourne and the surrounding area.
Southbourne Grove provides a thriving local centre with independent shops, cafés, restaurants and everyday amenities, while the area’s sandy beaches, clifftop and open spaces are another major attraction.
Pokesdown railway station is the closest station for many Southbourne residents, while Christchurch and Bournemouth stations are also within easy reach, providing connections towards Southampton, Winchester and London Waterloo.
Yes. One of the reasons Southbourne appeals to such a broad range of buyers is that it can offer something at very different stages of life.
Families are attracted by the schools, beaches, parks and local amenities, while commuters benefit from good road and rail connections towards Bournemouth, Christchurch, Poole and further afield. Rail services also provide connections to London Waterloo.
Southbourne is equally attractive to downsizers who want to remain somewhere with plenty happening locally. The combination of Southbourne Grove, the coastline, cafés, restaurants, parks and everyday amenities means it is possible to enjoy a very convenient lifestyle without necessarily having to travel far.
Yes. As an established local estate agent, we maintain an active database of buyers registered at any of our 5 offices looking for property throughout Southbourne and the surrounding areas.
The number and type of buyers searching will naturally change as market conditions change, but Southbourne consistently attracts interest from local movers as well as buyers relocating into the area.
Because we speak to buyers every day, we are also able to identify which types of property are currently experiencing the strongest demand and, in many cases, introduce suitable buyers as soon as a property becomes available.
Southbourne has traditionally attracted strong rental demand because of its location, transport connections, amenities and proximity to the coast.
Demand comes from a broad range of tenants, including professionals, couples and families, although the level of interest in individual properties will depend on factors such as property type, condition, location and rental price.
The rental market can also be influenced by changes to landlord regulation, mortgage costs and the number of rental properties available locally. As with the sales market, pricing a property appropriately is important in attracting good-quality tenants while achieving the best sustainable return for the landlord.
Because rental conditions can change, we recommend speaking to our local team for the most up-to-date assessment of rental values and tenant demand.
The best time to sell is usually when it is right for you and your onward plans rather than simply choosing a particular month of the year.
There are seasonal patterns. Spring and early autumn often bring higher levels of buyer activity, while the main summer holiday period and the weeks immediately before Christmas can sometimes be quieter. However, quieter periods can also mean fewer competing properties are available, which can work in a seller’s favour.
Market conditions, the supply of similar properties and the way your home is priced and marketed will generally be more important than simply waiting for what is traditionally considered the ‘best’ month to sell.
Our Southbourne office covers Southbourne itself and a wide range of surrounding neighbourhoods, each offering buyers something slightly different.
Our principal areas include Southbourne, Hengistbury Head, Wick, Boscombe, Springbourne, Kings Park, Queens Park, Boscombe East, Boscombe Manor, Littledown, Tuckton, East Cliff and Charminster.
Because these areas are closely connected, buyers will often consider several of them during the same property search. Our local knowledge allows us to explain the differences between individual neighbourhoods, roads and property types and help buyers identify the areas most suited to their requirements.
A genuinely local estate agent offers much more than simply advertising a property.
Understanding the differences between individual roads, school catchments, property styles and neighbourhoods is important when deciding how a home should be valued, presented and marketed. Two apparently similar properties only a short distance apart can attract different buyers and achieve very different prices.
Our Southbourne team works within the area every day and the majority of the properties we sell are within a short distance of the office. That gives us first-hand knowledge of competing properties, recent sales and, importantly, the buyers currently looking to move within the area.
Combined with high-quality property marketing and access to our wider Slades network, this local knowledge enables us to give sellers informed advice from the initial valuation through to negotiation and completion.
Setting the right asking price is one of the most important decisions when bringing a property to market.
We consider a combination of recent comparable sales, properties currently available, local buyer demand, the condition and presentation of the home, its precise location and any individual features that may add to its appeal.
It is also important to distinguish between the prices properties are being advertised at and the prices buyers are actually prepared to pay. An experienced local estate agent will understand not only what has sold nearby, but also which properties have struggled to attract interest and why.
Our aim is to recommend a realistic launch price that gives your property the best opportunity to generate strong interest from the outset. Deliberately starting too high can sometimes be counterproductive, particularly in a price-sensitive market, as buyers can quickly compare your home with competing properties.
Market conditions can change, so our advice is based on what is happening locally at the time your property comes to market rather than relying solely on historic price data or automated online valuations.
Good preparation can make the selling process considerably smoother and can also help your property make the strongest possible impression when it first comes to market.
Before marketing begins, it is worth taking some time to deal with any obvious minor repairs, ensure rooms are well presented and uncluttered, and make outside areas such as gardens, balconies or entrances look their best. You do not necessarily need to undertake major improvements; often relatively small changes can make a significant difference to how a property appears in photographs and during viewings.
It is also sensible to start preparing the paperwork needed for the sale. This may include locating guarantees or certificates for work carried out, planning or building regulation documentation and, for leasehold properties, relevant information relating to the lease, service charges and managing agent.
We would also recommend instructing a solicitor or conveyancer at an early stage. Much of the initial legal paperwork can then be prepared before a buyer is found, helping to reduce avoidable delays once a sale is agreed.
Before launching your property, our Southbourne team can advise on presentation, pricing and any improvements we believe would genuinely help its sale. The objective is not to spend money unnecessarily, but to make sure your home is ready to create the best possible first impression when it reaches the market.
I have been a director of Slades since 1997, initially opening the Bransgore office, then Southbourne office in 2000 & the Lettings office in 2007. I am a member of the National Association of Estate Agents and the Association of Residential Letting Agents
In am a keen golfer, whenever time allows. At the weekends you might find me in the country walking our black Lab or at the gym trying to keep fit..
With over 25 years of experience in estate agency, I’ve been helping people move since leaving school. My career has taken me through every part of the business, giving me a deep understanding of the property market and a real passion for providing great service. I became a director in 2024, and I’m proud to lead a team that shares my commitment to integrity, hard work, and results.
Outside the office, I enjoy spending time with my family, getting out on the golf course, and playing football whenever I can.
I have been based in the Southbourne office since 2002, becoming a director in 2024. Outside of work I enjoy sports, especially football and am a keen supporter of AFC Bournemouth. I have a passion for travelling, food and spending time with friends and family. I am dedicated to my work and get great joy from helping both buyers and sellers turn their home-moving dreams into a reality.
I began my career in estate agency straight after leaving school and joined Slades Estate Agents in 2020. Since then, I’ve gained hands-on experience helping clients through every stage of their property journey. Recently purchasing my first home, I now have first-hand insight into just how exciting – and sometimes stressful – moving can be, which helps me better support my clients.
Outside of work, I enjoy socialising, spending time with my girlfriend, and making the most of my new home.