Figures drawn from Property Academy’s latest Home Moving Trends survey, undertaken this year in conjunction with Fine & Country, show that some 61% of sellers visit an estate agent’s website before instructing them to sell their property.
- 20% of home movers changed from one agent to another during the sales process.
- 72% of respondents said floorplans were essential, along with good quality photos. The property description & location maps were also mentioned.
Nicky Stevenson, MD of Fine & Country UK, said:
“According to respondents the most important features on an agent’s website are quality images, the property search function, and for the website to be easily viewed on a mobile.
Virtual tours and videos continue to grow in importance and are becoming a must-have in an agent’s marketing quiver. It opens up the property to a far wider audience and helps buyers to view a property from the comfort of their home.
Despite people wanting more digital elements when searching for a property or marketing their homes, when it comes to communication methods between themselves and their agent, sellers preferred feedback over the phone, follow by email rather than zoom or text.
People are looking for trustworthy, knowledgeable agents who have the ability to successfully market their property, who are willing to provide regular feedback and expert advice over the phone.”